What the rubric actually measures

The same handful of signals decide whether a video holds. This scores them before you edit.

Attention, not opinion

A video is rated on where a viewer would leave, not on whether the topic is good.

BeforeThis is a solid, well-researched video.

AfterMinute four has no reason to keep watching.

Judge each stretch by what it promises next.

The payoff has to arrive

Openings write a cheque. Retention collapses where the video never cashes it.

BeforeA hook that is never resolved on screen

AfterThe promised moment, delivered and visible

Name the payoff, then find where it lands.

Dead air is a decision

Every slow stretch is a choice to spend attention. Some are worth it; most are not.

BeforeA long setup before anything happens

AfterSetup compressed into the action itself

If a section could be cut without loss, it should be.

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