What a call to action needs to survive

Most CTAs fail on placement, not on wording. This tool writes the line and says where it goes.

Timing beats wording

A CTA works when the viewer has just been given something. The same sentence lands after a payoff and dies before one.

BeforeThe ask arrives in the first thirty seconds

AfterThe ask arrives right after the thing that earned it

Find the moment the viewer agrees with you, then ask.

One ask, one job

Subscribing, commenting, and clicking are three different actions with three different costs. A line that asks for all three usually collects none.

BeforeLike, comment, subscribe, and check the link

AfterOne named action, with the reason attached

Decide the single action before you write the line.

Micro CTAs keep the pace

Short prompts inside the flow steer behaviour without the full stop that a dedicated CTA break puts in the middle of a video.

BeforeOne hard CTA block at the end

AfterSmall nudges at natural transitions, one closing ask

Put micro CTAs where the viewer already has context, not where you remember to add one.

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