Creator News & Guides

4 days agoCreator Brand Safety: Why Your Archive Can Cost You DealsCreator brand safety now covers archives, AI claims, fake followers and disclosures. Learn how FTC rules, platform enforcement and practical guardrails can protect sponsorship opportunities.

10 days agoTikTok NFL Partnership: What Creators Need Before KickoffThe TikTok NFL partnership adds official content, fan hubs and ad inventory while reshaping creator opportunities. Discover safer formats, platform roles and a practical pre-kickoff publishing plan.

7 days agoAlcohol Ad Targeting on YouTube: A New Opening for CreatorsGoogle's 2026 alcohol ad targeting policy could bring more advertisers to eligible YouTube creators while limiting data use, excluding minors and requiring careful sponsorship decisions.

1 months agoYouTube Sponsorships That Work: What FIFA and Best Buy Get RightExplore why FIFA, Best Buy and DraftKings-backed creator campaigns performed so well, and how creators can build better integrations, price paid usage, plan around cultural moments and win repeat sponsorships.

8 days agoYouTube Alcohol Ads Change October 30: What Creators Need to KnowYouTube alcohol ads will gain personalized targeting in eligible markets from October 30, 2026. See what the policy shift means for creator RPM, channel controls, audience trust and brand partnerships.

1 months agoCreator Sponsorship Strategy: Lessons From FIFA's World Cup CampaignThe FIFA World Cup creator campaign shows why access, familiar formats and simple ideas outperform polished sponsorships - and why organic views, paid distribution and usage rights must be negotiated separately.