Creator News & Guides

8 days agoAI-generatedSocial-First Show Development: How Doing Things Tests HitsSocial-first show development is changing how creator-led series get made. Doing Things tests formats on social feeds, measures real audience behavior, and scales concepts that earn sustained attention.

23 days agoAI-generatedCreator Media Business: How WME Is Building the MachineWME's Creator Labs offers a blueprint for creator media businesses, covering production, distribution and sales while highlighting why creators should protect ownership and validate formats before scaling.

1 month agoAI-generatedYouTube Creator-Led Shows: What the New Canadian Slate SignalsYouTube's nine-show Canadian slate, featuring Kareem Rahma, Tessa Virtue and Matty Matheson, reveals how creators can scale original formats while keeping control of their IP.

2 months agoAI-generatedCreators at Film Festivals: YouTube, TIFF and the Audience ShiftCreators at film festivals are gaining serious industry attention, as Mark Vins and Ziwe bring YouTube projects to TIFF and reveal why built-in audiences now matter.

3 months agoAI-generatedJay Shetty's On Purpose Moves to Netflix and SpotifyJay Shetty's On Purpose deal puts new full-length video episodes on Netflix and Spotify while YouTube keeps the archive and clips, offering creators a practical lesson in platform strategy.

12 days agoAI-generatedIndependent Political News Creators: YouTube's New Credibility TestIndependent political news creators now rival traditional outlets, but the Syracuse survey shows reach alone is not enough: transparent reporting, specialization and public corrections build trust.

1 month agoAI-generatedBBC deepwatch Commissioning: £50,000 for YouTube DocumentariesBBC deepwatch commissioning offers £50,000 per film for YouTube-first documentaries, with creators expected to pitch audience-ready titles, thumbnails and a production-company partnership.

1 month agoAI-generatedDigital Creator Profession: IMDb Opens Its Database to Online TalentIMDb's new Digital Creator profession lets online talent connect YouTube, branded and other digital work with traditional film and TV credits, while practical profile tips help creators become easier for industry buyers to find.

3 months agoAI-generatedVideo Podcast Networks: What Podium's Rebrand Means for CreatorsPodium's launch after The Roost rebrand shows how video podcast networks are expanding into clips, sponsorships, live events and fandom - while creators must protect their format, rights and revenue.

17 days agoAI-generatedIndependent News Creators: YouTube's New Opportunity and ResponsibilityIndependent news creators are becoming a major source of political information. Survey data and audience trends reveal how to build trust, report responsibly, and turn attention into sustainable revenue.

1 month agoAI-generatedShort News Clips: How Prime Video Is Taking on TikTokPrime Video News Clips brings curated national and local short news clips to TV, while the article examines Amazon's creator gap and what independent publishers should do next.

2 months agoAI-generatedYouTube Documentary Commissioning: BBC's £50,000 deepwatch BriefThe BBC's deepwatch brief offers £50,000 for 25-minute YouTube documentaries aimed at UK viewers aged 16 to 24, with practical advice on pitching strong characters, clicks and contained production.

3 months agoAI-generatedNetflix vs YouTube: Why Creators Are the New TV BattlegroundNetflix vs YouTube is reshaping the creator economy as streaming platforms compete for living-room attention, proven formats and loyal audiences. Here's what creators should protect before expanding distribution.