https://www.web2labs.com/news/c08fff6e-accenture-song-acquires-whalar 2026-06-29T00:00:00.000Z Web2Labs en 2026-06-29T00:00:00.000Z Accenture Song acquires Whalar: what changes for creators creator economy, Accenture Song, branding, socialmedia, creator contracts, brand deals, Whalar, content licensing, social commerce, agency acquisition, procurement, Whalar Group, creator marketing, influencer marketing, usage rights, ROI measurement, marketing, creators, business, Accenture acquisition https://www.web2labs.com/api/images/articles/accenture-song-acquires-whalar/accenture-song-acquires-whalar.preview.png Accenture Song acquires Whalar: what changes for creators Images are for illustrative purposes only and may not accurately represent reality