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    <loc>https://www.web2labs.com/news/b927a761-tiktok-live-sports-push</loc>
    <lastmod>2026-07-18T00:00:00.000Z</lastmod>
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        <news:language>en</news:language>
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      <news:publication_date>2026-07-18T00:00:00.000Z</news:publication_date>
      <news:title>TikTok live sports push: Serrano fight plus NBA and WNBA deal</news:title>
      <news:keywords>brand sponsorships in sports content, WNBA TikTok partnership, Amanda Serrano, sports rights and creators, WNBA All-Star Weekend 2026, sports highlights licensing, live streaming monetization, TikTok LIVE boxing, sports creator strategy, TikTok GamePlan, creator access to sports events, TikTok live sports, Amanda Serrano vs Lucrecia Manzur, TikTok Pulse Premiere, livestream, Jake Paul boxing promotion, tiktok, creators, NBA TikTok partnership, marketing, Lucrecia Manzur, sports, Most Valuable Promotions, women&apos;s boxing livestream, social video distribution</news:keywords>
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      <image:title>TikTok live sports push: Serrano fight plus NBA and WNBA deal</image:title>
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